The internet's advertising model is due for a reset.

As AI transforms how people search, learn, and decide, we all have a chance to rethink how brands connect to customers. Instead of shouting the loudest or interrupting workflows, what if brands could simply share added context that is genuinely helpful to people and their agents in their moments of discovery and decision?

That's what we built.

We created an ad system that integrates directly into AI assistants' reasoning processes so ads are considered in real time as answers are formed. The result is context that reaches people with relevance, transparency, and genuine usefulness. No noise. No chasing clicks. Just timely, trustworthy information that helps people decide with confidence.

In the best highly contextual ad environments, from travel marketplaces to professional directories, sponsored content does more than monetize. It elevates the experience by adding timely, authoritative information.

Promoted context in AI works the same way. It is a quality signal that cannot be gamed by the SEO tricks that pollute today's web. When advertiser-boosted context is integrated at inference time, the AI gains access to fresh, domain-specific, and commercially verified information instead of sifting through stale product feeds and dead links. This produces richer and more accurate answers.

Best of all, only promoted context that AI determines to be relevant and helpful makes it into the final response. It's the ultimate relevancy filter that has never existed.

ZeroClick is not a theory. It is already powering the Pie platform, which connects more than 10,000 advertising partners to millions of users. Pie has shown us that relevant, well-placed context can deliver value for everyone involved.

We are now extending these capabilities beyond Pie. We are partnering with AI developers including browsers and browser extension developers to embed the AI experiences we originally built for Pie into their products. And help them build new ones that monetize for all users.

The history of technology is clear: When a platform is only available through paid access, adoption is limited, innovation is slower, and the audience is a fraction of what it could be. Paid-only monetization never made sense for the internet or for mobile apps, and it does not make sense for AI.

A free, ad-supported tier of AI services changes what can exist. Instant monetization available to any developer, at any scale, opens the door to a world where anyone can innovate. And we can do it without ruining user experiences.

Developers will build entirely new services without asking users to commit to subscriptions before they see value. It allows those services to reach seven billion people, not just the fraction who can or will pay.

The future of advertising is helpful and available to all.

If you are a brand that wants to connect to customers thoughtfully or a developer who wants to build products for millions we'd love to help.