It’s time to sell to AI agents.
A year ago, we set out to help companies sell more as AI shaped purchasing decisions. We raised $55M and experimented across multiple form factors to understand where we could help companies the most. We have our answer.
Today we’re officially launching ZeroClick: the platform for selling to agents. ZeroClick lets you sell directly to agents by turning your offerings into agent-purchasable services. In the same way Shopify helped businesses sell to humans online, ZeroClick helps you sell your product to agents.
We built ZeroClick because the buyer on the other side of the internet is changing, and the data says it’s happening faster than most businesses realize.
Machines are now the majority of your traffic.
57% of all web traffic is now non-human. The newest and fastest-growing slice is AI agents acting on behalf of users: Cloudflare measured that kind of agent traffic growing more than 15x in 2025 alone.
The payment rails just arrived.
The x402 agent payment protocol, originally authored by Coinbase and now governed by the Linux Foundation, is backed by Visa, Mastercard, American Express, Stripe, Google, AWS, Cloudflare, and Shopify. Similarly, MPP (Machine Payments Protocol), which was recently released by Stripe and Tempo, represents another important open protocol for enabling agentic payments.
Timeline from April 2025 to July 2026: Visa and Mastercard launch agent payment programs, Coinbase ships x402, Google ships AP2, OpenAI and Stripe launch Instant Checkout in ChatGPT, Stripe publishes the Machine Payments Protocol, and the x402 Foundation launches under the Linux Foundation.
- April 2025: Visa introduces Intelligent Commerce and Mastercard introduces Agent Pay.
- May 2025: Coinbase ships x402, payments over plain HTTP.
- September 2025: Google ships AP2 with 60+ launch partners.
- September 2025: OpenAI and Stripe launch Instant Checkout in ChatGPT using ACP.
- March 2026: Stripe publishes MPP, the Machine Payments Protocol.
- July 2026: the x402 Foundation launches under the Linux Foundation with Visa, Mastercard, American Express, Stripe, Google, and AWS.
So agents are showing up in volume, and the rails they pay on are becoming standards.
What’s missing? You - the seller.
Most businesses have products an agent could buy, but they’re not set up to sell to agents: no machine-readable storefront, no concept of agent identity, no agent-friendly payment rails, and most importantly, no way for an agent to purchase without a human.
That’s what ZeroClick does. We turn your existing offering into agent-purchasable services, publish an agent-optimized storefront so agents can find you, and put you in control of what to charge and which agents to trust, with analytics on every transaction. Revenue lands in the Stripe account you already own. And whether the buyer is a shopping assistant, a coding agent, or an autonomous procurement bot, we help you sell to any type of AI agent.
Flow diagram: an AI agent discovers and pays through ZeroClick, which pairs an agent storefront of machine-readable listings with a payment gateway speaking x402 and MPP. ZeroClick makes a verified call to your API, and revenue settles to your Stripe account.
- An AI agent acts for a user.
- The agent discovers the offering through ZeroClick’s machine-readable agent storefront.
- The agent pays through ZeroClick’s x402- and MPP-compatible payment gateway.
- ZeroClick makes a verified call to your existing API without changing your offering.
- Revenue settles to your Stripe account.
Statistically, one in two visitors to your site is already an AI agent. Turn them into a customer with ZeroClick.
Get started at zeroclick.ai, or check out the docs.